Sipchem Marketing Company (SMC), a Sipchem wholly owned affiliate, functions independently in the sales and marketing of all Sipchem products. SMC endeavors to utilize the most sophisticated marketing techniques to ensure delivery of quality products to customers located throughout the world. SMC targets major hubs in regions that are of strategic importance for conducting our business.
SMC strategic growth plans are closely aligned to Sipchem Growth Strategy (SGS) and strategic direction. Key design principles of the growth strategy are:
- Market Focus
- Geographic Focus
- Investment & Ambitions
- Operating Model
- Organization Capabilities
SMC started its marketing activities in the year 2007 with moderate quantities targeted exclusively at the Middle East, North Africa and India region. Today SMC has a strong, growing and diversified product portfolio and markets over 65% of its total merchant volumes globally.